From Mom Life to Balloon Life: The Story Behind Balloonatic Balloon Artists

If you had told younger me that I’d one day co-own a balloon company, I probably would’ve laughed. Growing up, I was always artistic and naturally good at drawing. It came easy to me, and people constantly told me I should “do something with it.” Although I appreciated having that creative side, drawing was never my calling. It didn’t ignite that fire in my soul that makes you think, this is what I’m meant to do.

I didn’t discover that feeling until years after I became a mom.

Where Motherhood and Balloons First "Twisted" Together

When my daughter was born, something in me shifted and my creative side couldn’t help but emerge, eager to be expressed. Suddenly planning her birthdays became this magical ritual I looked forward to all year long and it developed into my imaginative outlet. I would dive headfirst into themes, colours, decorations...every tiny detail felt important because it was for her.

Those early parties weren’t just celebrations. They were little canvases where I could create joy with my hands, and seeing her eyes light up made every late-night party-prep session worth it.

As the years passed, I noticed something surprising…The part I found myself enjoying the most was the balloons!

I think I fell in love with the balloon designs because they let me craft something original and heartfelt for my daughter; my own hands shaping balloons that shifted a cold party hall into a warm whimsical space, customized just for her.

The Gift-Giver in Me Found a Home in becoming a Balloon Artist

If you know me, you know my love language is gift-giving. I’m the person who buys something for someone and immediately wants to hand it over because I can’t wait to see their reaction. There is nothing like that moment!

And that’s exactly the feeling I get every single time a client sees their balloon setup for the first time. It’s the same rush. The same joy. The same sense of “I made this for you.”

Maybe that’s why being a balloon artist feels so perfectly aligned with who I am. Balloons aren't just decorations to me; they’re gifts. Visual gifts and creative gifts that tell people, “Your moment matters… and I’m honoured to help make it beautiful.”

Finding Something That Feels Like Mine

Like a lot of working moms, I’ve always had side hustles. I enjoy keeping busy and learning new things and making extra cash (training AI with data annotation is one of my random but interesting résumé items). While I love my main job and my AI side hustle, I kept searching for that one thing that felt like it was truly mine. Something creative that I could grow, build, and pour my heart into.

Enter: balloons. Unexpected hobby turned business idea, turned full-on passion.

Aunt Suzy & The Beginning of Balloonatics

Here’s the part I’m forever grateful for: I wasn’t alone in this discovery.

My Aunt Suzy and I have always been close, but we became even closer when we had our baby boys 8 months apart, a little over four years ago. Watching our kids grow together, planning playdates and sharing motherhood moments naturally brought us into each other's lives more and more.

As fate would have it, it turned out she felt the same spark for balloons that I did.

We both had that same mix of creativity, drive, and “let’s make something amazing” energy. Starting a business together didn’t just make sense… it felt like the most natural next step.

And honestly? It has been a blessing. Working together means more laughter, more brainstorming sessions, more celebrating wins, and yes, more seeing each other (are you sick of me yet, Suzy?).

Balloonatics

I couldn’t imagine doing this with anyone else.

Every Project Is Personal

Today, as one of the owners of Balloonatics, I pour the same heart, energy, and detail into every design as I would for my own family’s celebrations. Every project is personal to me. Every client’s event feels like a special moment I’m lucky to be part of.

And that’s where it all started. With creativity. With motherhood. With love for giving. With family. With Balloons.

And honestly… I can’t wait to see where this journey goes next. I hope you will tag along for the ride!

With love,

Jess